What do people expect from restaurants? What’s something great about your restaurant’s guest experience that customers might not see somewhere else? What can detract from a great restaurant experience, and what can add to it? These kinds of thought-leadership posts are a great way to break up promotional content.

Cloudmenu has been quite successful at this kind of content. Their most recent post is about why lighting matters in a restaurant, and how it can add to or detract from its ambience. After telling a few stories about how lighting impacted her experience at restaurants and dinner parties, author Carlyn transitions neatly into a description of the favorable atmosphere at Cloudmenu.